We may not have the circulation or subscription numbers of the major publications or networks but we have a loyal and growing audience with certain valuable traits.
We appeal to more than just Canadians. 80% of our traffic comes from North America and Europe, predominantly the UK, the USA, and the Netherlands - outside of our home country.
Aside from our video content on YouTube, we distribute our episodes in audio (mp3) format via RSS podcasters such as iTunes. Over the last year we have grown our subscriber count through those channels by 250%, and the numbers keep climbing.
Almost 90% of our traffic comes from 18-44 year old males, the internet is a place of niches. We are particularly popular among millenials, constituting about half our traffic.
We have a very nice balance between our new and returning visitors. There is a core group of listeners that keeps coming back week after week, as well as casuals that only watch our shows when they can catch them live, and lots of brand new listeners every episode.
WE always prefer to have conversations rather than interviews with our guests. The fact that we are completely self-funded and independent gives us the freedom to really bring out their personalities. We are interested in every single aspect of the sport, from the on-track action to the most technical subjects, always with a light-hearted yet informative approach. We understand millenials because we are millenials. We are Flat Out Fever and if you want to see what we are all about, below are a few samples of our work. We like to keep our content raw, unedited, and LIVE whenever possible.